We created Money Machine to refresh the Scratch & Win category by designing a game that feels immersive, energetic, and relevant to a new audience.

Brooks aimed to reintroduce the excitement and unpredictability that define the Scratch Watch & Win experience, while appealing to confident, thrill-seeking players drawn to visible, high-adrenaline rewards.

The Money Machine transforms a static ticket into an active experience, mirroring the physicality and drama of a live game show experience.

Creative Concept: Inspired by live cash booths, the game puts players at the center of the action, surrounded by motion, sound, and celebration of their win.

Visual Identity: A modern, italicized sans-serif logo conveys speed and excitement while ensuring clarity and print consistency

Motion & Animation: A 13-second motion ad captures the tension and payoff of a live win, designed for maximum in-store impact and attention.